Tag Archives: aith

Arrow in the Head teams up with PUFF

In the year 2000, urged by best bud and JoBlo.com head honcho Berge Garabedian, I started a dinky little site called Arrow in Head under his JoBlo.com dome, thinking that only me and my mom would read it. And here we are 17 years later and the site is still one of the top horror sites on the net, kicking that ass! Who knew?!

On that, I just wanted to give you all a heads up, that Arrow in the Head has teamed up with PUFF i.e. the Philadelphia Unnamed Film Festival. We’ll be the go-to site for all of the updates on the Festival. Moreover, Managing Editor of AITH Eric Walkuski and myself (above) will be on hand in Philly to present the Opening Night film and receive the Legacy Award.

The Philadelphia Unnamed Film Festival is currently slated to take place on September 28th to October 1st at the Proscenium Theater at the Drake. PUFF 2017 is still currently accepting short and feature submissions through Withoutabox, Film Freeway, and FFLife through their official site HERE; submissions will close on August 18, 2017.

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I am officially stepping down as the Arrow in the Head theatrical/new-releases reviewer!

I founded Arrow in the Head in the year 2000 (this was my first review…lol), alongside my hombre JoBlo aka Berge Garabedian (thanks again for the opportunity man), when I was a young horror-loving punk and when the internet was still the Wild West. I did everything myself on the site till about 2005 when it got so big that we had to hire a staff to back me up. Up until now, I was the main “reviewer” on the site. On that, I did miss a lot of horror films last year for varied reasons, which brings me to this article: after 16 years, I am stepping down as the main theatrical/new-releases reviewer for AITH.

Although I do have mix feelings about it (it will be kind of odd and maybe refreshing to see new flicks and not HAVE TO write about them afterwards) I decided that this was the right time to do it. Throughout the years, I have balanced working on the site while pursuing my cinematic aspirations (I have been screenwriting or/and acting in films like 100 FEET, DEAD SHADOWS or AMERICAN MUSCLE). But it’s having directed my first feature THE SHELTER (coming to Redbox on February 7 BTW), which prompted me to call it a day.  I completely fell in love with the process, it invigorated me, and am now focusing my energies further on that career path. And to be honest with ya, since last year, reviewing new releases, just didn’t feel “right” anymore. When it doesn’t feel right – it’s time to call it quits.

With Derek Mears (Jason Voorhees), Nick Principe (Chromeskull) and R.A. Mihailoff (Leatherface)! 

On that, I will always be on the site behind the scenes, and in the name of keeping my voice on it, I have decided to still give out my two cents and chump change on the occasional old movie (like I recently did here). Why? To educate younger readers about cinema and maybe bring attention to fine films that some of you may have overlooked. I also may start a column down the road, I have a nifty idea (yes, it is nifty), we’ll see. And of course, when I get my next feature off the ground (I got 5 that are being looked at right now, one will set-up sooner or later), AITH will be ground zero for me to share my (mis) adventures in filmmaking.

In closing, I would like to thank all of you who have supported my ramblings on AITH for all them years – I’ve felt lots of love over time and enjoyed interacting with many of you, debating what we all worship: GENRE CINEMA.  I also want to thank the haters who were key in my evolution too, as they taught me how to handle fair/harsh/unfair criticism. A key trait to have in this biz. Ya know, I still get the random e-mail from folks saying that they “grew up with me”, or “went into the film biz because of me” or that they fell in love with horror because of my keyboard drivel. Shit, I’ve even had high profile filmmakers re-cut their films after reading my early Fest reviews. Kind of nuts when I stop and think about it. So yeah, I think in terms of this field – one that I undertook by accident (creating/running a site and reviewing films were never goals of mine, they just happened) – you can’t get any better than that. Now time to conquer other mountains! Thanks again for all the support and the positive energy over the years. Back at ya mofos and mofettes!


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The Shelter campaign so far! Please support it!

Hey all, well THE SHELTER crowd-funding campaign on IndieGoGo is still going forward. This was my first campaign, and yes I am learning a lot! I’ll be able to write a book about these once it’s all said and done. It’s silly. Anyways, I recently shot a video showing our supporters a location from THE SHELTER and thanking them for their efforts and contributions.

Now, we only have 3 Gs in the bank and are 3% financed, but hey; that’s 3Gs of other people’s money, 3gs that people felt confident enough in me, The Shelter and my team to donate. So yeah, I appreciate it BIG TIME and I am grateful. Nothing is over, and I will fight this fight till the bitter end, I started it and I will finish it.  On that, here’s the video I shot for THE SHELTER team ! You want to support THE SHELTER on your end? Go here and do so!

John Fallon shows you around a The Shelter location! from John Fallon on Vimeo.

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Some insight as to my journey with The Shelter!

Hey guys and dolls! As some of you may already know, I’m slated to direct my first horror feature film THE SHELTER early next year (get all the info here), with an impending crowd-funding campaign kicking in this coming Monday (!!). Here’s a little personal insight into the journey behind the film…

Ever since I can remember, all I ever wanted to do was direct feature films (horror or action, preferably). And all I’ve ever done in life is everything but direct a freakin’ feature film! I’ve written six produced feature lenght screenplays, acted in movies, produced, created an Award-winning short film, coordinated movie stunts, operated this website for the past 13 years and written over 1,200 horror reviews and yet…I have still not directed a full-length feature!

The day I sat down to finish the script after I cracked it. Yup, I already had a stogie parked there, ready to celebrate!

Now even though I had written plenty of scripts before, THE SHELTER was a different animal and actually took me three f*ckin’ years to finish. I always had my first and last acts, but the sumbitch 2nd act was the one that took me forever to crack. Now in the past, I would eventually give up and move on to other projects, but in the case of THE SHELTER, it just kept calling me back. At times, I’d be out drinking with my buds, and an idea to potentially crack act 2 would spring to mind and I’d text it to myself before I forgot, then I’d get home, try it out, to find out that wasn’t it. I went through that cycle a hundred times! I’m not sure what it was, but for some reason, I just couldn’t let THE SHELTER go. It became kind of an obsession actually.

And then the day arrived. Almost 3 years after starting the process of the screenplay I was finally able to crack the thing and let me tell you, I was happier than a John at a whorehouse! I went out with friends (you bet JoBlo was there), drank a few drinks, downed a few more (thanks again for the countless shots JoBlo) and just enjoyed the moment before the “real journey” of the film would begin. The good news is that according to everyone who has read the screenplay so far, the result of that crazy obsession was the “best script” I’ve ever written! Not to tout my own horn, but I have to agree. Unlike my previous scripts, this one was very and I mean VERY personal in terms of the themes brought up in the story. And I also rounded up everything I’d picked up in the horror industry over the past 20 years or so and combined those with my creative juices. Result? I like to think that I’ve hit all the right notes with this one.

A screengrab from a test shot that I did for the film. Yup some of the story  takes place in the snow! Should be visually striking!

Is it scary? You bet your ass! Character driven and depth filled? Yup! Is it mysterious, trippy and entertaining? Yes, yes and yes! Visually driven? Yes’sir! In fact, anyone who has read my reviews in the past knows that I’m a style whore and proud of it so expect plenty of eye-catching visuals to surface throughout the film! So yeah, I’m excited and confident in bringing this bad boy to life and here I am, asking for your help to make my life-long dream come true. I’m ready to rock this baby out to the world!

So next Monday is D-Day. We’re going to have a crowd-funding campaign for the film on IndieGoGo. Why? Well unlike Zach Braff or Spike Lee, I’m not even close to being a millionaire (I still pay rent, people) and THE SHELTER is an out of the mold project that isn’t likely to get financed through the usual channels. There’s a reason why David Lynch is longer directing feature films and that’s because rare are the folks that want to finance risky projects anymore. Basically THE SHELTER is not cookie cutter fluff. It’s a 70’s-esque mind trip, frightening as f*ck and not afraid to explore those very dark places.

I was elated when veteran actor Michael Pare responded to the script and agreed to do the film! The best man for the job!

So there ya have it. I’d like to thank everybody who has supported me over the years and I hope that come Monday, you can find it in your horror hearts to back me up and let me unleash my mindf*ck your way. Until then, Arrow out! Peace, blood, guts and love to all!  – John Fallon aka The Arrow



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The Final Zen! The end of our cartoon JoBlo’s Zen!

A while back my good buddy JoBlo (aka Berge Garabedian) and I dived into the cartoon world with his baby JOBLO’S ZEN; a show about us in cartoon form, getting in all kinds of trouble. It was a fun process, it’s always cool to get creative with one of your friends. We would bounce together to come up with ideas for the show (some of them based on real life events), we’d take turns writing them (or wrote them together) and recording the ADR for it was always a blast. Alas, the show never really picked up. Bummer. With that, I am okay with it; you don’t know or don’t get, if you don’t try. I am proud of what we did. So here’s the FINAL EPISODE of JoBlo’s Zen. It’s called The Final Zen (a play on Freddy’s Dead: The Final Nightmare); hope yall dig it! I had fun writing it! Onwards and forward! RIP ZEN!

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Interviewed by blog Movie Haven!

I was recently interviewed by the Movie Haven blogwhere I talked about the site, past projects, films, and future projects (like Dead Shadows). Read an excerpt from the interview below and dive into the whole she-bang HERE

Looking back to your start in Film and Acting School, does it ever surprise you that you made a name for yourself running a horror website?

Not sure surprise would be the term; but yeah that wasn’t part of the master plan. You have to understand that since I was a kid; I knew what I wanted to do; act in and make films. I never changed my tune; that was IT! So I went to film school, I then went to acting school and after that I was working as a script doctor for local production companies while doing the audition rounds in my home town of Montreal, Canada.  Then the site came at me out of left field; I started it as a goof and next thing you know, it got popular and I got known for it.

On that, to this day I don’t consider myself to be a journalist or a critic; just some asshole that knows how to write and that shares his opinion on his website with whoever reads it… that’s it!  Over the course of 10 years I’ve had a love/hate relationship with Arrow in the Head; grateful that it brought so much to my life, but yet resentful that it took me off course as to my “game plan”. I’ve had a lot of “What if AITH didn’t happen, where would I be today?” moments in the past; but now, after a long tug of war with it, I’ve finally made peace with it. This is where I am, this is what I got, nobody but myself is stopping me from what I want next, onward and forward!

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Quoted for Conan in the LA times & in TV Spot!

It doesn’t source ARROW IN THE HEAD (it sources JoBlo.com) and I’m not credited for it either; but um… yeah, that “The most fun I’ve had this summer at the movies” quote you see on top is mine from my Conan review on ARROW IN THE HEAD (read it HERE). This was found in the LA Times BTW. The same quote appeared in the TV SPOT that you can see below. And yes I loved me some CONAN! Man I hope peeps go see it so I can get a sequel. CROMMMMM!

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I’m a cartoon again! JoBlo’s Zen launches on FunnyOrDie.com!

JoBlo.com is launching a new “animated short” series today and it’s called JOBLO’S ZEN. The cartoon focuses on the lives of JoBlo and The Arrow (yours truly) characters and the wacky situations they find themselves in. The series will come to life on JoBlo’s FunnyOrDie.com channel every 3/4 weeks or so. So if you dig them, please vote for us and share the episodes with your friends, family and pets.

JoBlo had this to say about the Pilot Episode: Our pilot episode below is more of an intro to the two characters in their familiar habitat (JoBlo’s den basement) but later episodes will feature more interaction with the boys, people around them, as well as plenty of adventures at Comic Con, strip joints, movie theaters and plenty of other funky places where mayhem can be interpreted.

Here’s the official byline of the show: “JoBlo and the Arrow are two dudes who enjoy smoking some good weed, drinking some good drinks, as well as watching movies and playing videogames. Basically, they’re your every day movie geek but with a Canadian twist and an extra helping of hot chicks.”

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Quoted on Poster, Apple Trailer Page and in trailer for Miguel Angel Vivas Kidnapped (aka Secuestrados)!

It’s not often that I get quoted in ads for movies I totally fell in love with; hence why I am mucho glad to see that I was quoted in the new trailer for  Miguel Angel Vivas’ Spanish thriller KIDNAPPED (SECUESTRADOS).  And I was also quoted on the APPLE TRAILER PAGE (see below) and the film’s POSTER. NICE! The flick will open via a limited theatrical release come June 15th and you can read my review of it HERE and see the trailer HERE. Here’s what it’s about:

Jaime, Marta and their daughter Isa have just moved into a luxurious new house. Marta begins to prepare the dinner and puts a bottle of champagne on ice to celebrate the move. As night falls, three hooded men violently force their way into the house. Panic ensues and soon the real violence will begin.

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Best school essay ever written about AITH and myself.

Over the course of running Arrow in the Head for 11 years I have been the subject of many of our readers homework usually by way of an interview. After a while; I started refusing to do them, feeling like I was doing peeps homework for them and hey, I paid my dues in that respect. But recently, for reason unknown, I said “lets do it” to AITH reader Collin Walter Breaux and he has since sent me his paper. Am posting it here cause of all the school papers that were written about me or/and the site over the years; this one was my fav. In depth and compelling and for me, its always interesting to get a totally unbiased outside perspective as to what I do on the site that goes beyond you rock or you suck. Read on! NOTE: The dude got an “A” (as he should) and his professor said the essay was “thought-provoking”. That’s a wise teach!

I Scream, You Scream, We All Scream: “Arrow In the Head” As Horror Movie Buff
Collin Breaux – English 4151 – 5/6/11

Off in some far corner of the web lurks a cult writer who champions the cultural value of horror movies. Much like the victims in the movies, the genre is often attacked: it’s seen as a violent distraction and utterly undeserving of any sort of further critical analysis. But there’s a man who goes by the nom de guerre “Arrow In the Head” (his real name is John Fallon and he, in fact, also acts in such movies) who validates the idea of horror film criticism. The namesake was, as Fallon explains, “what my buds called me” and “was the first thing that popped in my noggin”, if that will give you any indication of what’s to come as I analyze his writing style. More mainstream critics have been less welcoming of the horror genre. Roger Ebert has stated, “After watching all the films on AFI’s 100 Greatest Movies list, one would no longer have the desire to see a Dead Teenager Movie,” referring to his own lingo for the horror genre. But Arrow sees much more promise within horror: “It’s no coincidence that some of our most respected filmmakers (Spielberg, Oliver Stone, Kubrick, James Cameron) developed their craft via horror films as it’s a genre that allows lots of room in terms of taking chances on a story level, audio/visual wise and in tackling bold themes (that can often act as metaphors for current social issues)”.

Boasting in his logo that he’s been “online since 2000”, his writing style can best be described as quirky and idiosyncratic. His prose veers somewhere between a distracted, reckless teen with ADD and a more thoughtful observer in the Leonard Maltin mode. Other writers assist him on the site (mainly with news headlines and podcast interviews) but this is mostly Fallon’s project. You can see his more casual and flippant side show through when he posts an impassioned editorial colorfully called “F*ck The Crow Remake! Give Us a Director’s Cut!”: “So after 3 ho-hum sequels and one lame TV Show, in my book; unless they went the ‘female Crow’ route with the franchise; there was no point in continuing it.” (This was also noted as one of the most popular features on the site for the week.)  Despite his approach, it’s obvious he’s an intelligent reviewer. In fact, he may be aware enough to know how to connect to his audience (by directly appealing to them in the most haphazard of ways) and parlay his image of an excited fan into that of widespread accessibility. Take note of this more nuanced and thoughtful observation earlier in the same column: “This movie itself addressed themes that I am very close to: true love, death and revenge and I’ll be honest, I teared up many o times during that first watch.”

It’s Alive!: Horror Throughout the Ages

But this genre has its roots deep in history, and it also invites further philosophical and psychological considerations. Let’s remember all the way back to the dark side of the Romantic movement, which saw Edgar Allan Poe penning tales and poetry of the macabre.  Now go further and remember the dawn of the twentieth century and the invention of a curious little technology called cinema, where some of the first movies made were the expressionistic film The Cabinet of Dr. Caligari (a forerunner of the horror genre to come), as well as screen adaptations of the classic Gothic novels Frankenstein and Dracula. Then horror got grittier and more confrontational, reflecting the counterculture of the 60s and 70s questioning the traditional values of the time. Night of the Living Dead featured blatant cannibalism onscreen, while the flower child ethos itself got a rude wake-up call in the Southern backwoods as seen in The Texas Chainsaw Massacre. All of that has led to the style that’s arguably taken hold now, the so-called “slasher”, and with it the offshoot; what’s hip with the kids today, “torture porn” like Saw and Hostel. Franklin Roosevelt once said, “The only thing we have to fear is fear itself,” and clearly this catharsis of dread has been with us throughout the ages.

So Arrow In the Head isn’t far off the mark (if you’ll excuse the pun). Dennis L. White observes this trend in an essay exploring the formalistic properties of the horror genre. “It must be more than just the unity of a life such as that of a mad doctor; of an act, such as his crimes or experiments, of a place, such as the castle where he conducts his experiments.” (White 5-6). As one can see, much work has to go into the creation of a horror movie, as above all it is seeking to evoke a certain mood, that of fear or dread.

In that case, because it primarily invites an emotional reaction, intense observation of it is almost required to sustain the genre, and perhaps that’s where Arrow comes in. He fulfills a vital role: by describing his gut reaction to it, we can perhaps make sense of it. Horror also plays on not just the thrill of voyeurism and action but also tugs at more ancient anxieties: “If a film is to frighten us it must use elements that are genuinely frightening: in the case of Psycho, not just an old dark house, but the madness of a man like Norman who lives in that house-not just murder, but the kind of death from which there is no protection, no warning, and no escape” (7). Trying to grapple with these heavy and chilling realizations by ourselves is a heady task, but Arrow can serve as a seer. By pointing out which elements of a horror movie may work and which don’t, as a critic he can help us make sense of it. This element of helplessness also illuminates the reason behind his wanton breaking of literary rules. If the horror genre is to sweep us up in a tide of inevitability, it only makes sense that this fatalistic and irreverent attitude should seep into Arrow’s writing style. When interviewing the star of the movie Sniper Reloaded, here’s how he described the process: “I recently had the chance to trade punches with Collins as to all that was the Sniper Reloaded experience; and here’s what the dude left-hooked my way!” Sounds kinda brutal, eh? His persona adapts the tone the movies achieve. Is there any greater example of a writer truly understanding the needs of his field?

I guess horror movies can be tied to my own personal history as well. As a child I recall sitting on the couch with my mother as twilight fell, watching classic horror movies like The Wolfman together.  She doesn’t care for the new, bloodier style of horror films; her heart will always lie with the antique monster flick. As I grew older and became a teen my brother then showed me Halloween. Ah, I’ll never forget that shrieking score. Just lying in his bed and watching the faceless Michael Myers leap out from the shadows always perturbed me.

With a taste for the more lurid side of cinema, I stumbled across Arrow In the Head about eight or nine years back, when I was in high school He showed me the way to not just obscure 80s slashers, but also the more experimental side of the horror genre. Through him, I found out about a film called The Minus Man, which still remains one of my favorite movies ever. Check this out from his review on The Minus Man: “Since Vann is the narrator of the film, the movie is seen through his eyes. A film told through the eyes of an enigmatic lead makes for a for a very ambiguous story. Many questions are left unanswered once the credits roll down and I don’t think a second viewing of the film would answer them.” Very considerate, no? Well, just so you see he’s not all Mr. Fancy Arthouse, here’s a snippet from his review of the Friday the 13th remake that came out a few years ago: “The visual effects were on the money as well. Jason’s look if not a tad too familiar was the bomb design wise while the red grub came through as to its execution when displayed on screen.”

Jesus Wept: Are Horror Fans Desensitized To Misogyny, Violence, and Irreligion?

By now in this paper I feel I must address a rather controversial issue with Arrow’s site. The layout is a bit chaotic, perhaps reflecting the messy feel of a lot of horror movies. But he also has a recurring shtick called “Mistress of the Week” where he puts up a racy photo of some horror movie actress. These aren’t any more raunchy than what you’d find in Maxim. Some of his articles are also littered with like-minded photos. But just the fact that such cheesecake photography has became a tame standard is consideration for reflection. Horror is rife with untamed and often forbidden sexuality, and Arrow revels in it in spades.

Even as an ardent fan, I’ll readily concede that the horror genre isn’t noted as the most conscientious or socially aware genre out there. Too often it plays upon trite racial stereotypes and falls back on sex as a convenient plot device. But Arrow isn’t about to fall into the politically correct trap, staying true to horror’s maverick attitude and standing firm in his editorial decisions: “That’s fine, it’s your opinion, you are entitled to it, you don’t like it, get off the site”, when I ask him how he’d respond to potential accusations of sexism on his site.

A  weird sort of conservative morality has emerged: often, the girl who abstains from sex survives until the end, the vestal virgin. The horror genre seems as schizophrenic as its own creatures: it’s not sure if it wants to see a girl flaunt her body or hide it. In the essay “Monster Pains: Masochism, Menstruation, and Identification in the Horror Film”, Aviva Briefel observes that the creation of a female monster in a horror movie is wrought with pain: “The female counterpart to the act of self-mutilation is menstruation, a narrative event that positions the audience in an uncomfortably close relationship to the female monster” (Briefel 16), whereas “Before they set off to harm others, male monsters revel in masochistic acts” (16). Arrow does bring up a good point that the women in the horror genre aren’t totally defenseless or ignorant: “I don’t know ask the girls who posed for the pictures if it’s sexist or not” regarding his Mistresses.

An issue that often arises in any discussion about horror films is the effect it has on the viewer. Am I desensitized to violence after having watched so many of them? When I went to see Scream 4 with my girlfriend recently, I watched people get stabbed in the head and threatened on the telephone. When we walked out the theater, the two of us continued discussing the ho-hum aspects of our day, not giving a second thought to all the imaginary death we just witnessed. The Omen featured explicitly Satanic subject matter and while the genre is too often stereotyped as exclusively reveling in devil worship, it is a theme that pops up sometimes. I think the bassist for the death metal band Cannibal Corpse Alex Webster said it best: “I think people probably aren’t that desensitized to it, you know including myself, like you know, we sing about all this stuff and you watch a movie where you know it’s not real and it’s no big deal, but if you really saw someone get their brains bashed in right in front of you, I think it would have a pretty dramatic impact on any human being, you know what I mean?” Speaking from personal experience, being at the funeral of a loved one (or someone I know) is a humbling experience. When I saw my dad placed in his coffin, the finality of it, no amount of slasher movies prepares you for being face-to-face with that, and no matter how tough you think you are because you listen to heavy metal, nothing prepares you for the raw emotion of that moment.

In a sense, I guess I also enjoy the camp aspect of some horror movies. There’s nothing I love more than a cheesy horror movie where I can laugh at the stilted action and atrocious special effects. I remember one night we rented this movie called Santa’s Slay (I know, I know) and stayed up until three in the morning laughing at the overall cheesy format. There’s enough real-life terrors out there, and horror movies can soothe our anxieties. The baddies on screen are nothing more than amplified versions of our anxieties. In a sense, it could be a gruesome catharsis for all the fears and uncertainty we experience in day-to-day life.

And also, horror movies have shown an ability to rise above the mere level of ludicrous vaudeville into something weightier and more considerate. There’s one in particular out there called The Last Horror Movie, which is a clever mockumentary that deconstructs the very notions of the horror genre through the purported diary of an actual serial killer. Arrow has to this to say about the film: “The script (by James Handel) was incredibly well written where it often slyly played with our perception of its lead and our expectations to viciously bang us across the head. Furthermore, the subject matter at hand was thankfully not handled in an obvious black and white manner.” The fact that horror can rise to the level in which it attains salience and comments upon itself shows that there is some intelligence in this monster after all. How many romances or action movies have plots that mock their very rubric?

The Only Sure Things In Life Are Death and Taxes: How Does Arrow Make Money?

Seeing as he is a professional writer, and this is a paper ultimately dealing with that sphere, analysis of film criticism and the horror genre is all fine and dandy, but just how does he make a living from his efforts? There’s certainly no lack of effort on Fallon’s part; he of course has this site (where he is officially the executive editor and main reviewer), as well as a short film “The Red Hours” out (one guess what style it is), and not to mention his own personal blog. His site sells movie posters and he has official AITH merchandise (including T-shirts) available for sale at CafePress.com, which usually run around twenty dollars or so. Why, he even has an official teddy bear and BBQ apron! He seems grateful for what he’s accomplished: “If I go by how the industry reacts to me, I am a recognizable name within it.” For any critic to be welcomed into an artistic sphere is a triumph in itself, given the usual distance afforded to them due to their aloof reputations. And there’s personal perks as well for his social life: “I’ve travelled the world, partied with stars, went to Playboy parties, had groupies… the works.” Personally, I think he’s got me sold on being a professional writer of any sort!

The John Fallon Official Blog is a bit tamer and more personal than Arrow In the Head. One post brags about an upcoming role in the French movie Dead Shadows but the old Arrow still comes through: “my role is very Vin Diesel-ish (its {sic} good that I have been training like an animal now of late)”. More than anything, I think the fact that he doubles as both a reviewer and actor adds to his credibility. He knows the industry inside and out, unlike many other critics. Also, this allows him close contact with many big names in the field. He’s able to nab interview with actors in the horror genre seemingly at the drop of a dime; it’s not hard to imagine the effort amounts to little more than bringing up the idea over drinks at a local watering hole. The byline on AITH’s site boasts a quote from James Wan (who directed the first Saw movie) singing Fallon’s praises.

He’s pretty savvy to the hip new social networking trend, too. He has over 5,000 likes on Facebook, he’s of course on Twitter, and his YouTube channel is appropriately “fallon666”. Why, he’s even on IMDB (Internet Movie Database), which states he hails from the frosty environs of Canda and stands at an impressive 6 feet. He “always knew that he wanted to be in the arts from an early age, with his grand collection of movies, his unique artistic renderings, his many writings and his lauded performances in theatre school productions” and also spent  “another three years perfecting his craft as an actor through John Abbott College’s professional theater program (from which he graduated with honors)”.

On his site there’s a horror discussion board. One thread includes a link to a review of “Jennifer’s Body”, which came out in 2008 and starred Megan Fox. Here’s a snippet of what went down on the chat: “It doesn’t help that Megan Fox, while obviously attractive, is rather flat as an actress. Her performance as Jennifer pretty much just alternates between ‘ditzy’ and ‘bitchy’”. As one can see, they’re definitely not afraid to get provocative. One participant responds about the use of the wrong Hole song during the end credits, to which the original poster retorts: “The movie gets a couple bonus points for having Silversun Pickups and Florence and the Machine songs though”. All of this sounds very casual and conversational, which sets the tone for not just the discussion board, but Arrow’s site as well.

Elsewhere on his site, he has the cleverly named “DVD Buzz Saw” under the “DVD News” tab, which informs viewers of the site when certain horror movies are set to hit the market on DVD. He also dabbles in all things scary and odd. The “Kool Shite” section of his site also has reviewers of even horror video games! To satisfy any gorehound’s literary side, he also has book reviews, including one of “What’s a Nice Actor Like You Doing In A Movie Like This?”, though this is penned by a different author. But he’s still made it into the publishing world; in the book Jamie Lee Curtis: Scream Queen, reviewer Jake Dee notes John Fallon offers his observations on the legendary horror movie actress.

To encourage interactivity and fan loyalty to his site, he’s also recently sponsoring a give-away contest. This one involves the movie True Legend (directed by Yuen Woo Ping) and to win a prize (which could be a pair of gloves autographed by mixed martial arts competitor Royce Gracie, an autographed photo from the director, or a poster autographed by Cung Le, who acts in the film) fans must e-mail Arrow the correct answer to the question “Who did Royce Gracie fight when he came back to the ring on May 27, 2006 and who won the fight?” To me, this signifies Arrow breaks out of the underground somewhat and is more akin to a morning radio DJ with such involvement with his audience. This signifies he has legitimate contacts within many entertainment fields. Also, by reaching out across demographics, Arrow is able to corner the market on aggressive masculinity and establish a bond with those who may be into the UFC (Ultimate Fighting Championship) as well.

Overall, though he may not be quite that famous now, I believe Arrow In the Head is a force to be reckoned with. He makes a place for horror movies within the public intellectual realm and can give understanding to either an absurd slasher or a moody thriller, taking both on their own merits. For over a decade he’s slowly established a brand name and has made waves with not just readers, but within the horror community itself. Now that’s something to die for.

Works Cited

Arrow, The. “Arrow In The Head’s Movie Review of Friday the 13th.” Rev. of Friday the 13th. Arrow In The Head. JoBlo, 2009. Web. 27 Apr. 2011.

Arrow, The. “Arrow In The Head’s Movie Review of The Minus Man.” Rev. of The Minus Man. Arrow In The Head. JoBlo, 1999. Web. 27 Apr. 2011.

Arrow, The. “Arrow In The Head Reviews The Last Horror Movie.” Rev. of The Last Horror Movie. Arrow In The Head. JoBlo, 2004. Web. 27 Apr. 2011.

Arrow, The. “F*ck the Crow Remake! Give Us a Director’s Cut!” Arrow In The Head. JoBlo, 26 Apr. 2011. Web. 27 Apr. 2011.

Arrow, The. “Reel Action Interview: Sniper Reloaded Star Chad Michael Collins.” Arrow In The Head. JoBlo, 26 Apr. 2011. Web. 28 Apr. 2011.

Briefel, Aviva. “Monster Pains: Masochism, Menstruation, and Identification in the Horror Film.” Film Quarterly 58.3 (2005): 16-27. JSTOR. Web. 4 Apr. 2011.

Elgyn, and Countchocula. “Jennifer’s Body (2009).” Arrow In The Head. JoBlo, 10 Apr. 2011. Web. 26 Apr. 2011.

Fallon, John. “Next Acting Role? French Film Dead Shadows!” Web log post. John Fallon Official Blog. 6 Apr. 2011. Web. 27 Apr. 2011.

“Interview with Cannibal Corpse Bassist Alex Webster.” Interview by Aarow Willschick. Pure Grain Audio. 15 Feb. 2007. Web. 28 Apr. 2011.

“John Fallon (I).” IMDb. Web. 27 Apr. 2011.

White, Dennis L. “The Poetics of Horror: More than Meets the Eye.” Cinema Journal 10.2 (1971): 1-18. JSTOR. Web. 4 Apr. 2011.

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